King Edward's Chicken and Fish

I worked with King Edward's Chicken and Fish during my senior capstone project. It was fun to work with their brand's energetic style and mascot. They requested that I keep the chicken unchanged in their materials, so to add a fun new element, I created a fish and drumstick pattern, playing with their similar shapes.

At King Edwards, a lot of their customers call in and pick-up their food. Knowing this, an easily understandable take-out menu was priority. I highlighted different sections using the corresponding graphics that I used in the pattern.

King_Edwards_Deliverables

I also created a slogan for them, "Long Live the King", and used it on the t-shirts and takeout menus. The business cards and restaurant menus used the same pattern and style, with the menu having a similar layout to the take-out menu to keep it user-friendly.

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