Let’s Walk Together Campaign

Based off a creative brief written by Unbound’s Marketing Director, I created the art direction for the Let’s Walk Together campaign. I wanted to give a very organic and inviting feel. The ovals represent two individuals walking together, similar to the journey of a sponsor walking with their sponsored friend through their Unbound journey. I put this campaign to work throughout 2022-23 in many different deliverables, including direct mail pieces, videos, web ads, print ads, Instagram ads, and my personal favorite: the Unbound 2022 Christmas card.

Front of a direct mail piece asking for sponsors to sponsor another friend.
Front of a direct mail piece asking for sponsors to sponsor another friend.
Opening the first panel of the mailer.
Opening the first panel of the mailer.
The mailer fully open.
The mailer fully open.

An animation of the the word mark, created for use in various campaign videos.

The front of the Christmas card, featuring the Holy Family.
The front of the Christmas card, featuring the Holy Family.
Upon opening, you see the inside messages and Mary and Joseph’s walk to Bethlehem.
Upon opening, you see the inside messages and Mary and Joseph’s walk to Bethlehem.
An additional view of the inside.
An additional view of the inside.
The back of the card with a photo of Unbound mother walking across a bridge created by an Unbound Agents of Change grant.
The back of the card with a photo of Unbound mother walking across a bridge created by an Unbound Agents of Change grant.
Another look at the front of card with the English and Spanish envelopes.
Another look at the front of card with the English and Spanish envelopes.

Instagram ads that were a part of the Let’s Walk Together campaign.

The front of a direct mail piece that specifically focuses on sponsoring Guatemalan boys.
The front of a direct mail piece that specifically focuses on sponsoring Guatemalan boys.
Opening the first fold to the gate fold.
Opening the first fold to the gate fold.
The top of the mailer.
The top of the mailer.
The mailer completely open to view the sponsorship form.
The mailer completely open to view the sponsorship form.

Web ads included in the Let’s Walk Together campaign.

The front of a direct mail piece thanking sponsors and asking them to share Unbound with friends.
The front of a direct mail piece thanking sponsors and asking them to share Unbound with friends.
Opening the first fold.
Opening the first fold.
Opening the second fold.
Opening the second fold.
The mailer completely open, showing the tear-off postcard sponsors can send to friends.
The mailer completely open, showing the tear-off postcard sponsors can send to friends.
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