Room For More Campaign
For Unbound's 2018 holiday campaign, we focused our efforts on asking our audience to make "room for more" in their hearts. We targeted current donors asking for more donations to our general fund and asked current sponsors if they could sponsor another child, youth or elder. I had the opportunity to work with our Content Manager and create a style guide and art direction for this campaign. My art direction for this campaign was inspired by the Danish concept of hygge. Hygge is a word used to describe special, cozy moments and has a warm, endearing, positive connotation.