Room For More Campaign

For Unbound's 2018 holiday campaign, we focused our efforts on asking our audience to make "room for more" in their hearts. We targeted current donors, asking for more donations to our general fund; and we asked current sponsors if they could sponsor an additional child, youth or elder. I had the opportunity to work with our Content Manager and create a style guide and art direction for this campaign. My art direction for this campaign was inspired by the Danish concept of hygge. Hygge is a word used to describe special, cozy moments and has a warm, endearing, positive connotation.

I created the wordmark for this campaign and the overall style. This included how the photos were edited, the color, and the various assets like patterns and icons. I found this color brown particularly important because it promoted a warm and organic feeling. My goal was that it would stand out from other winter campaigns that would use blue or Christmas campaigns that would use green and red.

Around Christmas, every sponsor receives a Christmas card from their sponsored friend. We also sent this Christmas card along with it to thank them for their support over the past year. We highlighted how important sponsorship is, and also asking if they could sponsor another friend.

One effort for this campaign was to encourage our Facebook followers to start a Giving Tuesday Facebook fundraiser. I created animations that we shared on Facebook and sent in emails to help communicate details about the Facebook fundraiser.

I designed the layout of the two websites we used for Room For More. The left is focused on donations and the right is focused on sponsorship. The icons used were made specifically for this campaign.

I edited the photos and prepared them for use on our social platforms and emails.

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