Take Root Cafe

This pay-what-you-can cafe was one of my clients for my capstone class. I contacted them to see if they had any design needs and then we met and discussed different deliverables I could create for them. They were still in a fundraising phase when the project began but I also created pieces that they would be able to use once the cafe opened.

For further explanation on a pay-what-you-can cafe they use this motto: "If your pockets are full, please give a bit more. If your pockets are light, pay what you can. And if your pockets are empty please eat and enjoy a delicious, healthy meal in exchange for an hour of volunteer time."

Take Root gets their ingredients from local gardens and farmers so I created a multipage table tent featuring some of the people behind it. It was one of my favorite parts of the project, getting to drive to the different locations (even on a four wheeler for a moment) and talking to the people that were going to help with this cause.

I also created these fundraising posters using their tagline "Be the Seed." By only showing hands, I wanted the audience to be able to see themselves as a part of the Take Root community.

To the left is a poster promoting a Dance-A-Thon fundraiser they organized at Truman State University. I wanted to illustrate dancing but in a more rustic and earthy way so I created these plant based characters and learned how to woodburn!

To the right is a placemat with different statistics about world hunger. While waiting for their food, diners could learn more about this crisis.

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